IF IT’S NOT GAY,
IT’S NOT GAY.

In New Zealand, using the word gay negatively is all too common. This is especially hard for LGBT youth developing their identity.

To combat this behaviour, RainbowYOUTH created a video arming people with tools to call out their friends using an easy to understand set of definitions: simply, it’s fine to use the word “gay”, but only if it’s actually gay.

CASE STUDY


ORIGINAL VIDEO


SUPPORTING RADIO AD


Brilliant 'Not Gay' Ad Calls Out Casual Homophobia
Anti-homophobia ad shows why people should stop using the word "gay" as an expletive
This Rainbow Youth Group's Video About Not Calling Things "Gay" Will Make You Smile

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